In the world of business, some brands are known to be a unique and outstanding brand. They completely dominate their markets with their innovation and creativity . Examples include Google, Microsoft, Apple, Facebook e.t.c.
These brands have a set of unique characteristics that continually distinguished them from others.
The following are some of the characteristics of these brands that you can adopt to promote your brand:
1. They have clear business definitions 2. They have a clear consistent message 3. It is not just about profit. They are focused on symbolism and purpose. 4. They are very driven and visionary 5. Their product is relevant to consumer needs 6. They focus on quality and excellence 7. They serve and service their customers 8. They have strong social relevance 9. They operate a sound business model 10 There is risk control 11. They constantly innovate 12. They have strong brand assets like logo etc 13. They are ubiquitous and accessible to the consumer 14. They constantly adopt technology
The basic summary of these characteristics includes
Clarity, Purpose, Vision, Drive, Control, and Imagination.